Attorney Press Releases

Online and Print PR for Lawyers

Your law firm's digital marketing strategy may use a variety of methods to help increase awareness of your services and build your reputation. Some of the most effective methods will be related to creating and maintaining a well-designed website and making sure it can be found by potential clients. Search engine optimization (SEO) can help your site appear in relevant search results for people in the areas you serve. Social media, blogging, and other elements of your marketing strategy can help increase traffic and encourage people to get in touch with your firm.

One other aspect of your marketing strategy may involve informing people about important events, making announcements, and generating attention for your firm. Press releases are a great way to enhance your online presence both locally and nationally. They will not only provide your firm with recognition, but they can provide SEO benefits as well through links to your site from reputable news sources that publish your releases.

At OVC Lawyer Marketing, we understand the best ways to use press releases, and our professional writers can create releases that detail important information and help people understand the services your firm provides. We publish press releases through syndication services and other sources, allowing them to be picked up and shared by multiple relevant newspapers or websites.

How Press Releases May Be Used

You can use press releases to make announcements or share news stories or events related to your firm. Some of the ways they may be used include:

• Firm Announcements: You can share information about recent changes in your firm, such as adding new attorneys to your team or the promotion of an attorney to Partner. This can help keep people informed about the ways your firm is growing and expanding and the types of services that you provide.
• Awards: There are many organizations that recognize attorneys for excellence in different areas of the law, including Super Lawyers, Leading Lawyers, and Elite Lawyer. When one or more attorneys receive awards, press releases can announce these honors, helping to build prestige for your firm.
• Scholarships: If your firm provides scholarships to college students, you can use press releases to inform people about the launch of your scholarship program or to announce the selection of a winner. This will not only keep people informed about the ways you are giving back to the community, but it can also encourage students to apply.
• Prominent Cases: When your firm achieves a victory, such as a large settlement or verdict in a personal injury case or an acquittal in a high-profile criminal case, you can inform the public about your success. You may also announce new legal cases that have been initiated, such as a class-action lawsuit. This can help build your firm's reputation and demonstrate the value of the legal services you provide to clients.
• Other Events: You may want to share information about charitable events, educational programs, or conferences that attorneys have participated in. This can provide people with an understanding of the ways you are giving back to the community while also demonstrating the level of achievement and recognition an attorney has gained.

Press Release Writing Services

OVC Lawyer Marketing can work with you to write and publish timely news articles about your firm. Press releases often show up in Google searches, and they may increase traffic to your website and help you connect with potential clients. Several of our clients have even been contacted by independent news media for interviews as a result of press releases that have been published online.

If you are interested in enhancing your SEO and being found in more places on the internet, contact OVC Lawyer Marketing today at 630-635-8000 to get more information about how press releases can work for you.